General Mills Canada was established in 1954 and is headquartered in Mississauga, Ontario. We employ approximately 1300 employees nationally when combined with our foodservice division.

General Mills Canada is a sharply focused consumer packaged foods company intent on continuing its record of long-term growth and returns. Our packaged foods operations concentrate on four business units: breakfast, baking, meals and snack foods. Our goal is to be the clear innovation leader in every category and every market in which we compete. Innovation drives growth, it increases profitability and it provides a source of competitive advantage. At General Mills, people are the innovation engine of our company. That's why we are committed to seeking and developing the very best people in every part of our business. As leaders in our field, our future holds an exciting blueprint for growth and a total company commitment to continue to build upon our legacy of leadership.

Our Structure

We are an Operating Division complete with a President and full functional representation including: Sales (Customer Business Development), Marketing, Finance, Supply Chain, Human Resources and Corporate Administration. Our lean management structure promotes interaction at all levels across the organization and cross-functional teams are a standard component of our informal working environment. While we are autonomous from our U.S. parent, we benefit from sharing ideas and learning's on common businesses.

Our History

General Mills' evolution into a premiere consumer foods company traces back to 1866 when Cadwallader Washburn built his first flour mill on the banks of the Mississippi River in Minneapolis.

In 1954, General Mills took its first steps in Canada by constructing a packaged foods manufacturing facility in Rexdale, Ontario. Later that year, Cheerios became the first product introduced to the Canadian market place. The mid 1960's brought us Lucky Charms and an exciting assortment of snack products including Bugles. Betty Crocker Supermoist which later became the #1 cake mix in Canada made its debut in 1978. We launched Fruit Roll Ups to the Canadian market place in 1984, while the mid-1990's saw the introduction of Dunkaroos and Frosted Cheerios. In November 2001, General Mills, Inc. acquired the worldwide operations of Pillsbury from Diageo plc resulting in the expansion of our business portfolio to include brands that hold leadership positions across a number of refrigerated, frozen and dry grocery categories.

New products, new categories and innovation within existing categories have long been the growth drivers for General Mills. Category leadership has been achieved by building strong brands and capitalizing on the heritage of some of the most recognizable equities in the marketplace - Betty Crocker, Cheerios, Pillsbury, Hamburger Helper, Old El Paso and Green Giant.

Our Community

General Mills Canada is headquartered in Mississauga, Ontario which is considered part of the Greater Toronto Area (GTA). We are located just minutes from Lester B. Pearson Airport and close to many GTA amenities including: live theatre, art galleries and museums, convention centres, cultural events, historical sites, parks, our new Air Canada Centre (home to the Toronto Maple Leafs and Toronto Raptors) and our Skydome (home to world series winning Toronto Blue Jays)